McMurray Hatchery

Who says that the Internet is only for books and music? This highly successful website sells a variety of poultry including chicks and ducklings plus an assortment of poultry related merchandise.
McMurrayHatchery.com

Unveiling a brand-new look we completed a site-wide rewrite. Utilizing a beautiful painting as a underlying theme, the informative pages help you find all your poultry needs.

This highly successful website sells a variety of poultry including chicks and ducklings plus an assortment of poultry related merchandise. Key website features include:

  • Powerful keyword site search engine - the site search engine searches across multiple fields so that almost any word that occurs in the catalog will produce a search result.
  • Easy to use navigation - site navigation that presents multiple paths to get to the information that the customer is seeking including a left navigation bar and top nav drop-downs.
  • Multi-product discounts - Print catalogs offer discounts if you buy in quantity, this website does the same. Even more interesting, the pricing changes with the seasons.
  • Near real time inventory - Poultry hatches every week, and when they are sold out, they are really sold out. The web site receives hourly updates on hatch predictions so that it can restrict sales on poultry that are sold out.
  • Mainframe Order Entry - The web site prepares order files that directly importable into the hatchery mainframe. This avoids expensive re-keying of the data

Other features include targeted emails promoting the weekly special with measured results, and an administration site that allows remote entry and control of products, FAQs, and other various site functions.

Update We have completed the initial install of the software to replace their aging mainframe with a low cost Linux based computer.